Insights

Welcome to the Craze blog. Our team will share insights, success stories, and ways that you can improve your small business and startup marketing!

5 Minutes

January 22, 2022

How much does it cost to hire a marketing agency?

Let's dive into the real costs of hiring a marketing agency vs. some of the other alternative options. Marketing isn't inexpensive, but even more so when you make the wrong choice in the early days of your startup when you may be saving money short-term but you're also wasting precious time.

Marketing

4 Minutes

January 3, 2022

Should startups hire a marketing agency or freelancers from a talent marketplace?

When it comes to sourcing external talent, there’s a time and a place for every type of hire. Learn how Craze stacks up against popular marketing marketplaces like MarketerHire, Superside, Upwork, and Toptal.

4 Minutes

November 30, 2021

4 Startup Marketing Myths, Debunked

When you’re starting out as a small business or startup, it can be hard to know how to get your message out into the world. Big corporations get to work with massive marketing budgets — a luxury you don’t have. Other startups credit a million and one different formulas with their success. Consultants all have advice, but it can be impossible to pick out the good advice from the bad. Read More.

5 Minutes

November 28, 2021

What Should You Look For When Choosing a Marketing Agency For Your Startup?

Working with a full-service digital marketing agency can be a great way to help accelerate your success. But unless you pick your marketing partner strategically, you may end up just spinning your wheels. Here's how to pick an agency that will actually drive your business goals forward — rather than simply blowing your marketing budget.

4 Minutes

November 9, 2021

Marketing for startups is broken. Here's how we do it instead.

If you’re like most startups, chances are you aren’t operating with a robust and specialized in-house marketing team at your disposal. In fact, close to 45% of startups don’t even have one in-house marketer to their name, with marketing duties often falling instead to the founder, an overwhelmed “jack of all trades” employee, or a freelancer. Here's what we're doing to fix that.

4 Minutes

November 9, 2021

Craze Charges Forward With New Strategy, Business Model, and Executive Team

Craze has always been about equipping small businesses and startups with the marketing teams they need to grow. But to help its clients adapt and accelerate in this ever-changing climate, it was time to push the company in a new direction.

5 min read

November 3, 2021

Craze is changing the marketing game for Startups and Small Businesses.

Craze was founded to provide an all-in-one marketing solution for small businesses and startups. This goal came from a direct need in multiple markets to educate, support and help small businesses create robust, forward-thinking marketing solutions.

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